Understand the 2021 VAT Changes and How it Will Affect Your Business

Ever heard of the VAT tax? At this point, most dropshippers probably have. What you might not know is Europe is making some new changes to the VAT tax, and you need to know about them in order to continue scaling your dropshipping stores.

Before we get into all the updates happening with VAT, let’s fully understand what VAT exactly is.

“A value-added tax (VAT) is a consumption tax placed on a product whenever value is added at each stage of the supply chain, from production to the point of sale. The amount of VAT that the user pays is on the cost of the product, less any of the costs of materials used in the product that have already been taxed.” SOURCE

So in Europe, each country has its own VAT rate.

Many dropshippers have come to us asking how these VAT changes will affect their business and what they need to do in order to stay ahead of the game.

So we’re going to lay it all out for you in this blog post!

Let’s Get Really Clear on What Exactly is Changing Starting on July 1, 2021:

As a business owner, you are now responsible for paying VAT if your online store makes more than €10.000 in sales revenue per year.

Previously, each country had a different distance selling threshold, meaning that the VAT tax did not necessarily apply to every country you were shipping to depending on your revenue. Now, no matter what country you are shipping to, the standard threshold for the VAT tax is €10.000 per year.

Imported items valued at less than €22 are no longer exempt from paying VAT.

Before these changes, distance sellers did not need to pay VAT on all items being imported that were valued under €22.  Beginning July 1, 2021, VAT will be charged on ALL commercial goods imported into the EU, regardless of value. For shipments with a value of €150 or below, this can either be charged at the time of the sale, or be collected from the end-customer by the carrier. Due to this change, Europe has introduced the Import One Stop Shop (IOSS). This resource allows for sellers electing to charge VAT at the time of sale to more easily declare and pay VAT to tax authorities, rather than having the customer pay VAT costs when their packages land in their country.

VAT can be paid to any European country through the Import One Stop Shop (IOSS).

Prior to the new VAT laws, distance sellers who hit the threshold for VAT in multiple countries had to register with each country and pay VAT individually. Now, by registering for VAT through the IOSS, filing, and payment of VAT is much easier.

You can go about business as usual by charging your local VAT rate if you are a European business doing less than €10.000 in revenue per year.

So European-based sellers do not have to register with the IOSS if they do less than €10.000 in sales annually. These sellers can continue charging the VAT rate of their country when shipping to anywhere in Europe.

Why are the VAT Rules Changing?

Simplifies VAT across all of Europe.

Managing VAT for 27 countries can get quite confusing, leaving a lot of margin for error. This change will make the VAT process significantly more efficient for both governments and tax authorities as well as dropshippers!

Decrease Fraud.

Historically, VAT fraud has been fairly easy to commit and has cost European countries billions of dollars in the process. VAT fraud can be perpetrated in a variety of ways and ranging from dropshippers to large corporations. Either way, these VAT changes significantly decrease the possibility of fraud.

Giving European-based merchants a fair chance.

Due to the lower threshold for individual products and overall revenue enforced by the VAT tax laws, European business owners have not received a fair chance to succeed in eCommerce. These new changes level the playing field for all online businesses.

Now That You Understand What Exactly is Changing with VAT, What Should You Do to Prepare?

Register for OSS or IOSS

For European business owners that are distance selling to other European countries, you’ll need to register for the One Stop Shop (OSS) system to pay all your VAT taxes through one tax authority.

Now, if you’re a non-European business, you’ll want to register for the Import One Stop Shop (IOSS) system. This will allow you to follow the proper processes for products valued under €150. The IOSS creates a faster process for filing and paying VAT, while also speeding up the process of importing your products through customs.

While IOSS is not required to pay VAT, it makes the process much more efficient. Dropshippers who do not utilize IOSS might experience longer shipping times due to extra valuation checks at the border, as well as extra VAT charges.

If you’re using an online marketplace, such as Facebook Marketplace, these rules may be different. Under these new VAT regulations, it is possible to de-register for VAT in selective European countries. This is because the marketplace you’re using might be considered a vendor of the products. So then the marketplace is the party responsible for collecting VAT at every sale.

It is important to remember that under OSS rules, non-European dropshipping stores will need to acquire a “European intermediary” to assist in managing VAT obligations. Click here to learn how to acquire a European intermediary. 

Hiring a Tax Consultant or Lawyer 

Dropshippers already know the typical pains of handling taxes for your business. So as you can imagine, VAT taxes are even harder to understand. If you are unsure what changes need to be made to your business based on VAT (or don’t know where to start), hiring a consultant or lawyer is definitely worth the investment.

Every business is unique and requires different action items. Therefore, contacting a tax professional may be in your best interest, as they will be able to fully examine your unique business needs in order to advise you on the best steps to take going forward.

Do Your Own Research

Even though these new VAT changes are fairly clear and straightforward (or at least, we hope they are after reading this blog post!), more details and information will most definitely come to the surface once these new regulations take effect on July 1, 2021.

For this reason, subscribe to our newsletter to receive more updates as information becomes available. Also, do your own research so that any potential misconceptions you may have can be clarified as fast as possible!

How Zendrop is Addressing These Changes

As always, we consider tax compliance and consulting with licensed professionals as the best practice. With this being considered, we also want to continue to offer you solutions to continue conducting business. Refer to our two scenarios below for how we are working through these legislation changes.

If you choose to register for the IOSS and pay VAT, our prices will remain unaltered from these legislative changes. We simply request that you provide your OSS or IOSS registration ID with us.

If you choose to not register, we will be charging a $1.25 surcharge for orders shipped to the 27 countries listed in the new legislation. This surcharge is an additional shipping fee that Zendrop incurs to ensure that the shipping carriers that ship to your European customers are adequately registered to pay VAT in your place. Please note, that according to our advisors, this technically does not represent full compliance with the new legislation, however, this is an alternate solution that we are making available for you to continue conducting business.

Time to Make Some Changes

Based on the new 2021 European VAT laws, change is going to be unavoidable for your online business. Whether this means opting out of selling certain products to Europe, raising your prices, or even hiring a tax expert, you’ll need to prepare to adapt and push forward through this transition in business.

5 Trending Products to Add to Your Dropshipping Store

Today, we are doing a deep dive into some of Zendrop’s coolest and newest products that we have imported onto our platform. Zendrop is adding new products to our catalog every single day. That way you, the Zendrop user, have access to the most innovative, popular, and affordable products to sell on your online store.

I did a deep stalk of Zendrop’s catalog and I found some super awesome and really interesting products that will be a good addition to your online store. We already know that the name of the game when it comes to dropshipping is testing, testing, testing. The more products we have to test on your online store, the higher percentage of success that your dropshipping business will have. Whether or not you are a newbie dropshipper or a fairly seasoned dropshipper, you should always be searching for new and trending products. I did some of that work for you and looked through the Zendrop catalog, cross-referenced it with some of the trends that I have been noticing in the e-commerce world, and I have found five awesome products I think you should consider adding to your online store.

Double Layered Transparent Skull Head Coffee Mug

There’s been an upward trend in terms of modernized kitchenware and this coffee mug definitely fits the bill. I’ve seen many ads on social media for products similar to this one. Not only that, it’s an awesome product to run really creative ads for. The number of marketing narratives and photo concepts for this product is endless! A product like this would go really well on any home decor or kitchen stores, as well as party-related stores, as this product would be really great for entertaining guests.

If you sell alcohol-related products, you can even spin this product to not only be for coffee but also to be for your alcoholic beverages. Zendrop also lists multiple variants of this product both in size and quantity.

12 Piece Cocktail Shaker Set

On the topic of alcohol and party-related products is this 12 piece cocktail shaker set. There is nothing particularly unique about this product, however, with its aesthetic design and multi-functionality, it makes for a great addition to a dropshipping store. Since we’re already in the midst of summer and the pandemic is coming to an abrupt end, individuals are becoming more social, spending more time with friends and family, and definitely drinking more alcohol. A great way to upsell a product like this would be with something like a cocktail recipe ebook or weekly cocktail recipes sent directly to your customer’s inbox. This product is an awesome way to create customer rapport and really develop a community around your brand.

Multi-Functional Wall Suction Washing Kit

These multi-functional washing kits are pretty trendy right now, as it’s a hygienic product that pretty much any customer could need or want. This product essentially allows you to hold your toothbrushes in a very hygienic way, as well as administering toothpaste, without touching the bottle. It’s really innovative and modern and sits at a really great price point. If you have a general store or a store related to hygiene, or beauty, this is an awesome product to include in your catalog.

This product also offers an easy narrative with any video content for paid ads, as you can simply demo how the product actually works and how easy it is to use. You can also go the direction of personal hygiene when it comes to running ads for this product, as it is a more clean way of storing your toothbrushes. This product also comes in multiple colors, meaning that it is not gendered so you can run a wide range of advertising to this product.

Women’s “Cloud Foam” Slippers

I have been seeing this next product all over social media for about a month now, and we have many different options on Zendrop for this product. These are the cloud foam women’s slippers. This product is typically marketed as an incredibly comfy slide that you can wear almost anywhere. Also, it comes in multiple different colors! This product comes at a really reasonable price point on Zendrop so you have a lot of space for developing your own margin on your online store.

Typically, how I’ve seen this product marketed thus far is by demonstrating the comfort and flexibility of the shoe through video creatives. Considering this product is fairly popular, any feminine-based business will benefit from importing this product onto their online store. However, I’m sure men would also really benefit or enjoy this product as well. I have not personally seen any marketing catered towards men for this shoe. But hey, if you try it out, let me know how it goes!

Digital Measuring Spoon

The next really cool product that I saw on Zendrop’s catalog is this digital measuring spoon. This is a really innovative and useful product specifically if you’re active in the kitchen. This product has many different uses, a very long battery life, and is an affordable product. This product also solves a problem because many people don’t necessarily have all of the different measuring spoons anymore. If they do, they probably can’t find them. So having a product like this is definitely helpful.

This product could even be useful for administering an accurate amount of medication if your medication is liquid. There are many different marketing narratives you can go with when it comes to marketing this product. If you have a kitchenware store, a general store, a baby store, or even a coffee store, this is an awesome product to upsell or incorporate into your catalog.

To reiterate, Zendrop is constantly adding new products to our catalog every single day because we want you to have the most innovative, modern, and recent products that are trending online right now. The more sales you make, the happier the Zendrop team is. Try adding at least one of these products to your catalog if it fits within your niche.

What other niches should I cover in terms of trending products? Let me know in the comments below, and I’m happy to scour the Zendrop catalog and find some awesome products for you to sell on your online store!