The beauty & personal care products industry is vast and growing significantly. According to research firm IMARC Group, the industry is expected to grow to $803 billion by 2033, compared to $530 billion as of 2024.
The rapid growth presents many opportunities for dropshippers to make bank. You can build a formidable business by dropshipping makeup products from third-party suppliers. This guide describes the best beauty products to dropship and build your successful brand.
Beauty and personal care is one of the top-selling retail niches. People spend significant amounts on personal care products, and you can make money by fulfilling their demand. You can dropship makeup and skincare products, such as lipstick, eyeliners, concealers, moisturizers, and sunscreen.
The beauty and personal care niche is renowned for its high margins. You can obtain products from suppliers at affordable prices and sell them at considerable markups. Many customers don’t mind paying more for their cherished cosmetic products, so you can build a loyal customer base and generate profits.
Marketing is crucial to building a successful dropshipping business, and social media is a highly effective marketing medium for beauty products. Instagram, known for its emphasis on visual appeal, is the go-to app for promoting beauty products. You can create targeted campaigns with stunning images to amass customers.
Instagram lets you target ads by detailed factors, including location, age, occupation, and interests. For example, you can advertise makeup kits to U.S.-based women aged 18 to 30 whose Instagram activities lean heavily toward beauty products. This audience is more likely to respond positively to your campaign than a random audience.
Other social media platforms, like Facebook and TikTok, also provide effective mediums for advertising beauty products. Dropshipping beauty products is a smart choice because it’s a lucrative, high-margin market where it’s relatively easier to build a customer base.
An ice cube roller massager is a top-selling beauty dropshipping product. Users gain relief by massaging their face with ice, reducing redness and swelling. Many customers like this product because it’s a low-tech solution to pressing cosmetic problems. You can sell it at significant margins and make profits.
This best-selling skincare dropshipping product hydrates and soothes the under-eye area. It helps relieve puffiness and dark circles and keeps the skin frequently hydrated. The eye patch continuously releases moisture to keep the face fresh, and customers love it for these benefits.
This beauty dropshipping product utilizes near-infrared light to keep the face fresh and warm. It helps counter skin irritation and is often used by dermatologists to treat acne, dark spots, and other skin conditions. Customers don’t mind paying high prices to get effective LED light therapy masks, so you can fulfill their demand and make profits.
This product is similar to the one above. It uses ultrasound to penetrate the skin and remove excess grease. Its sound waves work noninvasively to cleanse and exfoliate customers' skin, making it a top-selling beauty dropshipping product.
A rising demand for hydration-focused skincare has made this face mask set a best-selling skincare dropshipping product. It's a collection of facial masks that replenish users’ skin and keep it fresh. It’s most beneficial to people who live in dry climates.
Magnetic lashes are artificial eyelashes renowned for their convenience. They utilize small embedded magnets or a magnetic eyeliner to stay firmly attached to natural eyelashes.
Customers can fix magnetic eyelashes much faster than traditional eyelashes and without potentially irritating lash glue. This convenience has led to a boom in magnetic eyelash sales, making it one of the best beauty products to dropship.
Makeup brushes often get dirty and clogged with remnant makeup materials. This machine makes it easy to clean makeup brushes and maintain solid hygiene. It’s one of the best-selling dropshipping beauty products because it solves a common problem.
A face-lifting tape is a makeup product that pulls the facial skin tight and gives an instant lifting effect. It gives users a lifted look around their eyes and cheeks, creating a V-shaped face.
These tapes are made of high-quality synthetic rubber material to avoid skin irritation. Beauty enthusiasts love them because of their temporal beautification effect.
Beauty enthusiasts don’t joke with their makeup brushes. They want the best high-quality brushes money can buy, and you can make money by fulfilling their demand.
You can sell premium brushes that make applying makeup a breeze. These brushes are in high demand because of their premium quality and promotion by beauty influencers. It’s one of the best high-margin makeup products to dropship.
Plump lips are a cosmetic trend, but not many are willing to undergo surgical procedures to get them.
A lip plumper serum provides a solution by temporarily giving fuller lips without injections. It smoothens lip texture and plumps the look of customers' lips. You can sell this high-margin product and make significant profits.
Hair growth oils nourish the scalp and hair follicles to promote growth. They don’t magically grow hair but keep the scalp in the right conditions for fast growth.
Many people, both male and female, buy hair growth oils, giving you an opportunity to dropship them and make money. You can build a loyal customer base that keeps buying hair growth oils when their supply runs out.
Silk sleep caps reduce friction between hair and pillows during sleep. They effectively protect hair from breakage and keep styles intact. If a user has styled their hair for the following day, a silk sleep cap keeps it intact instead of ruffled from constant friction between their hair and pillows.
A silk sleep cap is one of the best beauty dropshipping products because it solves a pressing problem. Demand is high, and customers often buy different colors and variants.
This simple product soothes the scalp and helps to facilitate hair growth. It's a handheld product with bristles that users rub on their scalp to stimulate hair follicles and remove dead skin cells. It encourages blood flow and keeps the scalp relaxed. Many customers buy it because it provides a low-cost method of keeping hair healthy.
The traditional method for curling hair involves heated curling irons. However, this product provides an alternative method. It relies on wrapping wet hair around various objects to create curls.
Heatless curling sets are creative styling products that cosmetic enthusiasts appreciate. Demand for these products is skyrocketing, and you can position yourself to benefit from it.
This product is a soap-based shampoo pressed into a solid bar shape. It's an eco-friendly alternative to the liquid shampoos in plastic bottles, which can pollute the environment.
There’s a substantial overlap between cosmetic and environmental enthusiasts. Hence, many don’t mind paying more for these eco-friendly solid shampoo bars over the typical bottled shampoos.
Crystal hair removers are handheld instruments with a smooth top and a bottom made of crystalline glass. Users remove hair by rubbing the glass surface on the skin in a circular motion.
Marketed as an alternative to conventional shaving, crystal hair erasers are growing in popularity. However, ensure you source them from a reliable supplier because a customer using the wrong product can cause injury.
This product sports an automated, 360-degree rotating brush head to exfoliate a user’s skin and remove dirt. It’s a convenient solution for keeping the skin fresh and healthy, removing the need to apply manual force to achieve the same goal. This is one of the best dropshipping beauty products because it solves a pain point for buyers.
When dissolved in water, these bath bombs release vitamins and nutrients. Users can then soak in the water to get scented and feel silky. Bath bombs provide a relaxing experience and smoother skin. It’s easy to showcase and advertise their benefits on social media to win customers.
This instrument massages the skin to reduce cellulite and joint pain. It isn’t perfect, but it provides temporary relief for users. It reduces pain and improves blood flow to encourage smoother skin. You can obtain anti-cellulite massagers at reasonable prices and sell them at high markups.
A sweat belt is designed to increase sweat production during workouts, drain excess water, and keep users slim. Depending on their preferences, users wear it over or under their clothes. It’s a simple product with a straightforward mechanism, making it easy to advertise the benefits to your customers.
A posture corrector is a wearable device that encourages users to maintain an upright position, specifically for the neck, shoulders, and back. It prevents bad posture, which usually leads to muscle pain.
Posture correctors can be braces that pull the shoulders back into an upright position or electronic devices with sensors that beep when slouching is detected. These correctors are a helpful device for customers and one of the best-selling beauty dropshipping products.
This device is worn on the neck to alleviate pain caused by strains and sprains. It’s often an electric massager that vibrates and applies a little heat to the neck and shoulder region. Thanks to its durable and soft material, users can wear it for a long time without hassle.
Many people buy neck and shoulder massagers because they offer a cost-effective solution against neck and shoulder pain. You can make money by fulfilling the sizeable demand.
Snoring can be annoying to deal with, but anti-snoring devices help solve this problem. They are oral appliances or nostril aids that keep a user's airway open during sleep, reducing the vibrations that cause snoring. When used correctly, anti-snoring devices significantly improve sleep quality.
Anti-snoring devices are a creative solution to a major problem. Many people aren’t aware of these devices but will gladly jump at them when they see the advertisements.
CBD-based wellness products are a fast-growing segment of the beauty industry. You can break into the market with this CBD-based oil used for pain relief and relaxation. In some cases, prescribed CBD oil is considered effective anti-seizure medication. It’s a useful wellness product whose sales are proliferating.
There’s a significant shift away from traditional deodorants towards chemical-free options. Chemical-free deodorants provide the same protection against body odor while avoiding potential skin irritations and chemical exposure associated with conventional deodorants.
Customers are often willing to pay more for natural deodorants than conventional ones. Hence, there’s ample opportunity to profit from dropshipping these products.
AliExpress, CJDropshipping, Banggood, and Zendrop are reliable suppliers that offer beauty products to global customers.
AliExpress operates an e-commerce marketplace where dropshippers can find suppliers for beauty products. These suppliers have robust distribution channels to ship products globally. CJDropshipping and Bangood are similar suppliers that serve dropshipping customers.
Zendrop differentiates itself with a directly controlled supply chain to ensure consistent quality and speedy delivery. Instead of linking you to random suppliers like most dropshipping platforms, it offers access to a strictly vetted supply chain with high-quality products and swift shipping to keep your customers happy.
Walmart, Target, Kohl’s, and Macy’s are major brick-and-mortar retailers. They have business-to-business (B2B) programs that enable retailers to obtain beauty products at bulk prices. Alternatively, you can buy these products directly from their outlets and sell them at a markup in your store.
These retail giants have vast logistics networks across the U.S., with warehouses and delivery facilities in major cities. For example, Walmart has over 4,600 stores and 40 fulfillment centers across the U.S.A. These robust networks make them some of the best beauty dropshipping suppliers in the U.S.A.
If your target audience is in Europe and Asia, you can choose suppliers like Shein, Blanka Beauty, and Nova Engel. They have wide-reaching retail and logistics networks across Asia and Europe, enabling dropshippers to obtain the best products and ship them quickly to customers.
Singapore-based Shein is your best bet for selling beauty products to an Asian audience. Nova Engel has robust wholesale retail networks across the European Union (EU). Blanka is an ideal choice if you want to build a private-label makeup brand.
Your dropshipping business begins with choosing a specific niche. The beauty products sector is broad, so it’s advisable to focus on specific segments. For example, you can focus mainly on makeup products or create a store primarily for health and wellness products. Niche dropshipping enables you to cater to a passionate audience and build a loyal customer base.
Analyzing market trends is a crucial step in choosing your niche. The best niches have sizable and growing market sizes. Research the market size of your desired niche and its growth prospects. Analyze the locations where the niche is growing most and evaluate if you can target those locations.
If your niche has little growth potential, it’s a signal to find an alternative niche. A growing market presents ample opportunities to find new customers instead of fighting heavily against incumbents for their existing customers.
With your niche settled, the next step is to find reliable suppliers for the products you’ll dropship. You need suppliers with consistent quality and fast shipping, which help you satisfy customers and increase your chances of getting repeat sales. Zendrop is a good example of a dropshipping supplier with high-quality products and industry-leading shipping.
Key factors to consider when choosing a supplier include
With your niche and suppliers settled, the next step is building your online store. E-commerce platforms like Shopify, WooCommerce, and Wix have greatly simplified the process of building an online store. They provide the backend tools to host your online store while you focus more on easier aspects like design and marketing.
You can use Zendrop’s AI-based storebuilder to simplify the process further. This storebuilder creates a store based on your text prompts, and you can make the final touches. You can choose your niche, build your store, and add products within minutes.
Search engine optimization (SEO) is vital for every dropshipping store. It involves writing accurate product descriptions, adding alternative text to images, internal linking, optimizing visual elements for mobile displays, and inserting relevant keywords across your store’s pages.
SEO increases your chances of ranking higher in search engines, attracting organic visitors that often convert into buyers. Search engines are the number one online traffic source, so SEO helps you leverage this source to build a loyal following.
Marketing is necessary for every dropshipping business. You need a strategic plan to promote your products and win customers in a sea of competition.
Social media provides an effective medium to promote beauty products. You can run targeted ads with small budgets and increase your budget as your business grows.
Instagram is an ideal social media app for beauty brands. You can post high-quality product photos and videos and advertise it to the perfect target audience. You can also post regular content to build an organic fanbase.
Likewise, you can collaborate with social media influencers to promote your products. Many influencers have established loyal followings in the beauty niche, and their recommendation can boost your product sales. You can pay influencers upfront or pay commissions on every sale they generate.
First-rate customer service is essential for a successful beauty dropshipping business. Be attentive to customer needs and respond swiftly to their inquiries. Address complaints politely and go the extra mile to help customers resolve issues. Excellent customer base builds trust and loyalty, which translates into increased sales.
Product returns is an area where dropshippers often face customer complaints. Hence, you should have clear return policies outlining the conditions and duration under which a product qualifies for a refund. This information makes things clear for the customer and prevents unnecessary disputes.
The beauty industry is lucrative and offers many opportunities for dropshippers. We’ve described the best beauty products to dropship and the steps to create your dropshipping store.
The key to dropshipping success is choosing the right supplier with excellent customer service, shipping times, and quality products. Zendrop fits these criteria, offering superb beauty products at competitive prices. Join our platform now and begin building your successful dropshipping business.
Generally, you can dropship beauty and health products without formal certification. However, you may need a license to sell specific health products like electrical hair tools.
Regulations vary according to states and cities, so confirm your local laws before launching your dropshipping business.
Shopify and WooCommerce are excellent platforms for building and hosting your online store. Zendrop is an ideal platform for sourcing high-quality beauty products at competitive prices and shipping them quickly to customers.
You can discover trending beauty products on Google Trends and social media platforms like Instagram and TikTok. Trends change rapidly in the beauty industry, so constant monitoring is required to react swiftly to trends and stay competitive.
You ensure product quality by rigorously vetting suppliers before choosing them. Before choosing suppliers, consider their pricing, quality, customer service, return policies, and fees. Read third-party reviews to see what other dropshippers say about them. This way, you’ll get an honest evaluation of your desired suppliers and make the right decision.
