Online retail can be lucrative but requires choosing the right products to sell. Some products are in higher demand than others, so you have a better chance of making money with them. You’ve arrived at the right place to discover these products, as this is a detailed guide to the best-selling products for online retailers in 2025.
E-commerce is an intensely competitive sector where product selection makes or breaks businesses. Different product niches have different market sizes and growth prospects, and you need to find the niches with great prospects.
The best-selling products are those with high demand and rapid growth. High demand means more opportunities to find customers, and fast growth translates into more opportunities to increase sales.
Being passionate about a product doesn’t mean it’ll sell. Your decision should be guided by trends and market research, not intuition alone. Fortunately, you don’t need to stray far to make a decision. This guide will help you find the best products to sell in 2024–2025.
Health awareness is as vital as ever. The 2020 Covid pandemic made people more mindful of their health, thus seeking products that help them stay healthy. There’s a growing increase in the demand for fitness trackers, supplements, probiotics, and other health products. You can make money by fulfilling this swelling demand.
Fitness trackers are a highly demanded product.
The health & wellness niche is more regulated than other niches. For example, you might need a license to sell supplements in your jurisdiction. Compliance with FDA regulations is mandatory if you’re selling supplements to U.S. residents. The regulations are clear and easy to follow, so complying shouldn’t be a problem.
Choosing high-quality suppliers is critical to succeeding in this niche. Healthcare is a sensitive market, so you need authentic products from manufacturers compliant with health standards. You can handle product procurement and shipment or outsource it to a third party, i.e., dropshipping.
As a dropshipper, Zendrop gives you access to the best-selling items in this niche. We link you directly with manufacturers of high-quality products with industry-leading shipping. The global health & wellness market is expected to reach $8.4 trillion by 2033, compared to $4.3 trillion in 2023, proving ample opportunity to succeed in this niche.
Sustainability has become an important theme for customers’ purchasing decisions. Extensive climate change awareness campaigns have made people conscious of the environmental effects of their products. Hence, many seek eco-friendly products wherever they can.
This niche is unique because it’s not limited to one product category. Instead, you can sell eco-friendly alternatives in virtually all product niches. For example, clothing is highly demanded, so you can sell recycled clothes while emphasizing sustainability. You can sell eco-friendly-themed home decor, cosmetics, handbags, smartphone pouches, and many other products.
Eco-friendly cosmetics command higher prices than non-eco-friendly products.
Source: Sphere Resources
The best items to sell in this niche are reusable ones, such as cleaning products that buyers frequently replace. Since buyers often restock these products, you can build a loyal customer base and get recurring sales.
Smart home gadgets are some of the best things to sell in 2025. This market is growing significantly and is predicted to reach $154 billion in 2024 and $232 billion by 2028. You can latch onto this explosive growth to build a successful online business.
Smart home devices take many forms, such as smart locks, doorbells, refrigerators, keychains, and socket plugs. For example, a smart plug lets homeowners turn appliances on or off by tapping their smartphone. Owners can set schedules to run their appliances and get reports on the smart plug’s total energy consumption.
Wi-Fi-connected plugs are some of the best-selling smart home products.
Security cameras are also among the best-selling items in this niche. They let you monitor your home environment even when far away. They connect to the internet via WiFi, giving owners a live camera feed and alerts when a human or vehicle is detected.
A massive yet fast-growing market is perfect for online sellers, and smart home gadgets fit this description. This market is very competitive, but you can stand out by choosing the best suppliers offering high-quality products. Zendrop connects you directly with these suppliers, so you shouldn’t worry about finding the best products to sell.
Many people want to stay physically fit, and you can make money by helping them achieve this goal. Fitness equipment is one of the best-selling products online, encompassing treadmills, exercise bikes, weight benches, massagers, dumbbells, and many others.
Exercise bikes with screens are a top-selling product in the fitness niche.
People are willing to pay premium prices to get the best fitness equipment, which opens ample opportunities for sellers. The key is sourcing high-quality products and delivering them speedily to customers. Excellent customer service also helps you stand out in this competitive niche, as buyers often need guidance to choose the best equipment.
Tech-enhanced fitness equipment is better for new sellers than traditional fitness equipment. It offers more room for growth and less competition. Examples include workout mirrors with live fitness classes and smart bikes with live racing games.
The fitness equipment market is worth $47 billion and is expected to hit $60 billion by 2028. This high growth rate indicates abundant opportunities to succeed in this market.
People want to dress well and look their best, so there’s ample opportunity to make money by fulfilling this need. The fashion industry is massive yet never stops growing, predicted to reach $770 billion in 2024 and $1.18 trillion by 2029.
Fast fashion is a lucrative segment of this industry. It refers to stylish but low-priced clothing people wear a few times and toss. However, this segment has a serious environmental impact, estimated to account for nearly 10% of global carbon emissions. This problem presents a clear opportunity for selling sustainable fast fashion products.
Sustainable fast fashion includes cardigans, jackets, pull-ups, shorts, yoga pants, underwear, and T-shirts. Name any popular piece of clothing, and there’s likely a sustainable version of it.
Source: GW-360
You can sell eco-friendly fashion products and accessories to environmentally conscious buyers. This niche lets you kill two birds with one stone—the need to dress stylishly and consumer sustainability. For reference, Patagonia is a successful brand that differentiates itself with recycled materials and a manufacturing process based on renewable energy.
The best things to sell in the fashion niche include shoes, sleepwear, handbags, socks, dresses, T-shirts, and sportswear. You can focus on affordable clothing or premium products to differentiate your brand. There’s significant opportunity in all price ranges in the fashion industry.
Pet ownership is as high as ever, with 66% of U.S. households owning a pet. Other countries across Europe and Asia have high pet ownership rates, with dogs and cats being the most common pets. People spend significant sums on pet products, presenting a golden opportunity for online sellers.
Some popular pet products available via Zendrop include carrier bags, cat odor purifiers, and GPS tracker collars. Quality matters a lot in this niche. You need to source first-rate products for your customers and offer competitive prices.
A carrier bag is one of pet owners’ most sought-after products.
People replace pet products frequently, enabling you to build a long-term following that brings recurring sales. North America is the best region to target for pet products, as it has the highest average spending in this category. For example, U.S. pet owners spend an average of $912 annually on dogs and $653 on cats. Canadian pet owners spend between $25 and $99 monthly on their pets.
High spending and healthy growth prospects make pet products one of the best things to sell. People replace pet products frequently, enabling you to build a long-term following that brings recurring sales. This niche is competitive, but you can stand out by offering the right products.
Beauty & skincare are some of the best-selling products online. This market is valued at $649 billion, or roughly $84 per person, in 2024. This niche is unique for its tolerance of high prices. People are willing to pay a premium for their favorite beauty brands, and many sellers make high margins.
This niche is very competitive, but smaller brands have plenty of opportunity to build a customer base. You can sell facial massagers, eyelash growth serums, makeup brush sets, hydrating gels, lipsticks, and more.
Beauty enthusiasts would appreciate this aesthetic makeup brush set.
Quality is non-negotiable in this niche. You can command premium prices only if you sell high-quality products that customers love. Choosing appropriate suppliers is essential to your success in selling beauty products. Luckily, Zendrop connects you to high-quality skincare product manufacturers with fast shipping and excellent customer service.
People love decorating their homes and don’t hesitate to pay significant sums for the best decor items. You can sell unique items like a romantic diamond lamp and acrylic magnetic calendars.
Only a few would resist the beauty of this romantic diamond lamp, which is available via Zendrop.
Eco-friendly home decor is a fast-growing segment of this market. For instance, you can sell hand-crafted furniture or sculptures made of recycled materials. Sustainable-themed decor items tend to have higher prices.
This niche fits perfectly with social media promotion. High-quality images and videos can entice people to buy your products. Instagram and Facebook let you advertise home decor items to the perfect audience interested in them. This market is highly competitive, but new entrants have sizeable opportunities to make strides.
Game accessories are among the best online selling products, helped by a massive market size. The global gaming industry was worth $282 billion in 2023 and is expected to swell to $666 billion in 2030.
Gamers are dedicated buyers who don’t have any problem spending money to get what they want. You can make money by selling gaming chairs, controllers, headsets, consoles, and video games. Anything that makes gamers happy is a great e-commerce niche. For example, Singaporean company Secretlab has built a massive business selling gaming chairs and desks.
A creative Secretlab ad for gaming chairs. This ad mimics gameplay mechanics, wherein players get extra points for achieving objectives. It speaks directly to the core target audience.
Source: Secretlab
Gamers are very sensitive to quality, so you need first-rate suppliers that deliver outstanding products. Zendrop connects you to the best manufacturers in this niche, so finding outstanding products becomes a cakewalk.
Kitchen appliances are essential to life. Everyone directly or indirectly uses them, so there’s ample opportunity to make money selling air fryers, blenders, dishwashers, kettles, and other appliances. A unique item like a cylindrical grill basket or veggie chopper helps you stand out from competitors.
Grilling enthusiasts would love this cylindrical grill basket with 360-degree rotation for even heating.
Smart kitchen appliances are a rapidly growing niche. Examples include microwaves users can control from smartphones, fridges with expiration alerts and voice control, and robot kitchen vacuum cleaners. You can make money by satisfying customers’ appetites in this fast-growing niche.
Kitchen appliances are a competitive market, but you can stand out with stellar product quality, branding, and social media promotion. You can sell products directly or via dropshipping.
Google is the world’s most popular search engine. It offers an aptly named tool, Google Trends, that lets brands monitor product trends. You can use this tool to discover what products people are increasingly searching for. An uptick in search queries for a specific product implies an opportunity to sell this product and make money.
Suppose you notice Google users in your country increasingly searching for “Nike Air Jordan” sneakers. This could be a signal to sell this product to intending buyers. Google Trends lets you monitor search results for specific cities and locales. You can check the search trends for any term, providing ample data to guide your product selection.
A sample Google Trends report of a query, “Nike Air Jordan,” over the past 5 years. Google Trends lets you generate similar reports for any search query.
Source: Google
Amazon is the world’s largest online retailer. It sells its own products and also runs a third-party marketplace for global users. Amazon’s best-sellers list is a healthy indicator of the products trending worldwide.
When a specific product trends on Amazon, chances are people are also seeking that product in other stores. When you observe a product trending in your niche on Amazon, it’s wise to add that product to your store and benefit from its growing popularity.
Social media spurs new trends every day, which often translates into e-commerce sales. You can monitor Instagram, Facebook, and X (Twitter) for products making headlines. Social media trends are fast, so it’s wise to respond quickly by adding trending products to your online store.
The best-selling products online usually have superior performance and aesthetics. These products might be expensive, but people are willing to pay high prices for items that will last longer. It’s more economical for buyers to get costly products that’ll last a long time instead of cheaper products that’ll break sooner or later.
The best-selling products have competitive prices. Sure, customers are willing to pay high prices for premium products. But your prices should match your competitors. People can easily ignore your product and buy from a rival if yours is significantly higher.
Before setting prices on your store, research what competitors charge for similar products. This research will help you pick the best price range that’ll attract and retain customers.
Best-selling products usually solve significant problems. For example, staying physically healthy is a major consideration for many, and fitness equipment helps solve this issue. People need kitchen appliances to cook healthy foods and improve their quality of life, and selling these appliances solves their problem.
The best product to sell is one that identifies and solves a pressing problem. Sure, some goods are highly priced despite having little utility, but that’s the exception. The best way to make money as an online seller is to solve your customers’ problems.
You can procure products directly from their manufacturers and stock them in your warehouse. You can also source products from wholesalers or local retailers. The key is finding suppliers offering high-quality products your customers would love.
Product trends change rapidly, so online sellers take significant risks stocking items that might not sell. However, the dropshipping business model mitigates this risk. In this model, you’ll outsource procuring and shipping to third parties and focus more on marketing and customer service.
Zendrop gives dropshippers access to best-in-class manufacturers with industry-leading shipping. Our users enjoy access to 1 million+ products with speedy delivery worldwide. We automate the dropshipping process, giving you time to focus on building a distinct brand. Our supply chain is rigorously managed, so you’re guaranteed to get high-quality products for your Shopify store.
Social media apps like Instagram, Facebook, and X (Twitter) are the perfect way to build an audience and show targeted ads with high conversion rates. These platforms let you target ads to the right demographic.
Suppose you sell sneakers. You can show Instagram ads to young adults and millennials (18 to 39 years old) in the U.S. who have indicated a previous interest in footwear. This precise targeting increases your conversion rate, as you’ll show ads to the exact customer profile.
Facebook and X (Twitter) let you show targeted ads with superb visuals to attract customers. You can also build a fanbase on these apps to get organic sales.
Search engines are the number one source of organic traffic, so you can’t ignore them as an online seller. Search engine optimization (SEO) entails adjusting your site to boost its search engine rankings. These adjustments include inserting relevant keywords that people search for, getting backlinks from other websites, adding alternative text for images, and improving your website’s speed.
Every product in your store should have a clear meta description for search engines to index. This way, search engines describe your products precisely how you want customers to see them. You can add a blog to your online store, attracting visitors who can convert into customers. Mobile optimization is another critical tenet of SEO, so every element on your site should automatically adjust to mobile displays.
Influencer marketing is related to social media. However, instead of showing ads directly from your account, you can partner with influencers with a large following and reputation in their niche.
Suppose you sell beauty products. You can partner with a popular beauty influencer to promote your products. You’ll pay the influencer upfront or negotiate a commission for every sale they generate. Influencers command different prices, but the norm is that the higher the number of followers, the more they’ll charge brands for promotion.
Choosing the best-selling products helps you build a formidable business. This guide has explained the top 10 best-selling product niches and the steps to identify, source, and promote them.
Whether selling directly or via dropshipping, this guide helps you choose the best products to sell and boost your profits. If you’re a dropshipper, look no further than Zendrop to procure and ship the best products to your customers. You can also see our guide on how to start dropshipping.
According to the Google Trends annual report, the top 3 best-selling product categories in the U.S. are apparel, electronics, and home goods.
You can discover high-profit-margin products by checking Google Trends and Amazon’s best-sellers list. Products trending on these platforms have high demand, translating into higher prices and profit margins for retailers.
Yes, you can make lucrative amounts from selling trending products. People are willing to pay higher prices for viral products, providing ample opportunities to make money as the seller.
You can market best-selling products via social media ads, search engine ads, and email campaigns. These mediums let you connect with your perfect target audience and boost conversion rates from ads.
