Welcome to the 'How Did This Become a Winning Dropshipping Product' series, your go-to source for Dropshipping Success Stories and High-Demand Dropshipping Items. In this series, we break down some of the most trending products for dropshipping. Our goal is to educate our users on some key factors that contribute to a successful product. If you want a more in-depth guide on how to find winning products, check out our article titled How to Find the Best Dropshipping Products in 2024.
Disclaimer: Finding a winning product is not the end all be all of dropshipping. Finding a product is just the starting line, you still need to learn how to sell it. An expert dropshipper can make most products a winner (in fact, there's a training video from our CEO on how to do just that, available for Plus Members). A winning product won't automatically generate a bunch of money, it simply makes it easier to get sales.
Today’s spotlight will be on this Portable Juice Blender that has caught the public’s attention for the last several months. There are a ton of reasons why this product had the odds stacked in its favor. In our article titled How to Find The Best Dropshipping Products In 2024, we mention several criteria you can use to get a preliminary estimate of your product’s potential success. We’ll do a deeper dive into those criteria so you can get a better idea of how you can apply them yourself in the future.
In this product breakdown, we'll explore the following:
Before we begin, Zendrop sources this blender from vetted suppliers if you’d like to go ahead and check it out.
In this Dropshipping Market Analysis, we're focusing on a product that's become a sensation in the world of Health and Wellness Dropshipping. Without further ado, let’s dive right in to figure out exactly why this blender is doing so well.
The first thing we want to do is outline the basic criteria for what defines a winning product. It’s important not to let your emotions and personal biases affect your perspective if you’re a beginner, since you just don’t have the experience or knowhow yet. More seasoned dropshippers will have already developed a sixth sense for products with great potential.
In one of our previous articles, we mentioned five rule-of-thumb criteria you could use to compare your product against. Three of them are somewhat subjective, two of them are more objective They were:
These criteria are essential in Dropshipping Product Research and selecting Profitable Dropshipping Niches. If a product can fulfill at least three of these requirements, then it may clear the most basic requirement for viability. However, these rule-of-thumb criteria aren't hard and fast rules. Think of them like guidelines to shape your own investigative process. So let’s go back to the fresh juice blender bottle. How many of these requirements does the blender clear? Considering the Online Retail Trends 2024, this Portable Blender for Dropshipping stands out as a Top Dropshipping Gadget.
Does it have a “Wow” factor? I’d say yes! This is a rather subjective criteria, but come on, it’s a cool little gadget. It’s not flashy, but the way it combines an everyday-carry item like a bottle with an in-the-kitchen-only appliance like a blender is pretty amazing. And more importantly, it’s fun to watch things get blended.
Does it solve a problem of some kind? The answer is yes! This criteria can also be subjective, but less so than the "wow factor". After all, a 'problem' is not as nebulous as a 'wow factor'. If you think about the type of person who would use this product, what comes to mind? Perhaps a health-conscious individual who’d love to have fresh fruit juice on hand. Or maybe a gym-goer who wouldn’t mind being able to whip up a protein shake without having to worry about clumps.
Does it fit into a passionate tribe? Well, we just mentioned health-conscious folks and gym-goers, right? People who are committed to healthy living tend to be very passionate about health. They’re likely to go to great lengths to maintain or improve their lifestyles. The more passionate they are about their 'tribe', the more likely they are to buy a solution to their problems.
Does it have acceptable profit margins? Let’s take a look at Zendrop’s listing for the juicer real quick.
For the more expensive variant, the baseline cost comes out to $20.17 (you want to add product cost and shipping together to get your baseline). Now, the largest brand for these juicers is a company called Fresh Juice Blender and their cheapest model costs $49.99.
So if we follow the same pricing scheme, that nets us a smooth 60% profit at $30. Now, this is a very ideal hypothetical scenario. In reality, we’d probably end up with around 30% profit, which is $15. Why? Because of ad spend! But make no mistake, profit is profit– and 30% is still a very respectable place to be.
Is it susceptible to customer complaints? Generally speaking, electronics have a lot of sensitive parts that can break or malfunction due to a million different reasons. Since you can’t really conduct quality control checks yourself, you’re at the mercy of your supplier. Vendors on Aliexpress are NOT vetted by anyone. The fact is, many vendors on Aliexpress are middlemen who’ve contracted other middlemen who’ve contracted other middlemen to source the product from some random factory somewhere.
Your supplier that you sent $10,000 to fulfill 200 orders might disappear overnight. This is not a joke. This has happened and continues to happen on Aliexpress to this day. An unreliable supplier means that you won’t be able to reliably handle returns and customer complaints. It’s a big reason why Zendrop exists. We regularly tour factories in China to build a list of vetted suppliers who are reliable and held to a higher standard.
So with all that being said, we can see that this product checks all the boxes. This doesn’t show us the whole story, by the way. All it does is tell us that this product had a great foundation for the successes that were soon to follow.
In our exploration of Emerging Dropshipping Products, we'll delve into why this portable mixer blender became a Viral Ecommerce Product. To start, we’ll take a look at what Google Trends has to say. I’ve gone ahead and input five similar keywords and set the timeline to one year.
Take a moment to look at this graph, what immediately stands out to you? Many beginners tend to fixate heavily on the peaks and valleys, which prevents them from accurately reading the pattern. Just so you know, a graph over a long period of time will always have peaks and valleys. Don’t fixate too heavily on those trends. Instead, look at the overall pattern.
This data is vital for understanding Ecommerce Product Trends and Trend Analysis in Dropshipping, showing us the consistent interest in Innovative Dropshipping Products.
As you can see, from Jan 29, 2023 to Oct 15, 2023, the overall trend is roughly flat. This tells us that interest in this product is consistent. It’s not on a downward trend, and it’s not volatile like a seasonal product. There’s a boost in interest toward the end of the year, which we can probably attribute to the holiday season. But just to check, let’s zoom out a little bit more.
This graph shows us the trends from 1/1/2022 to 1/25/2024. There were surges in interest in both 2022 and 2023 around December. So we could assume, with a degree of confidence, that interest spiked during those times thanks to the holiday season. And if you go back to the previous screenshot, you can also see that the average interest is higher than before the spike.
But the most important takeaway is that this product’s popularity has been consistent for a very long time. All things considered, the portable juice blender has great potential for success, which it has achieved.
Tik Tok, and by extension YouTube Shorts and Instagram Reels, has the capability to skyrocket any product’s exposure via viral content. Platforms like TikTok are crucial for Unique Dropshipping Ideas and can significantly influence the marketability of products in Fitness Products Dropshipping. The portable juicer is no exception. A quick search on Tik Tok for “Portable Juicer Cup” brings up a bunch of different viral videos from anywhere between 2022 and current day.
But what does that say about the product’s saturation? This keyword has 5.3M views. 5.3M is neither a small number nor a big number. Just one viral video with 1M views makes up nearly 20% of all views! To me, that tells me that competition may not be that fierce. However, this is just ONE keyword. Always make sure to try different keywords and #hashtags to get the fuller picture, and don’t be afraid to use the suggested terms in the “others searched for” section as seen in the screenshot below.
Fortunately, none of the videos are particularly complex, which means we could reproduce similar content without much trouble. Everything could be recorded in an informal setting with your phone. Reproducing the virality of these videos is a different question altogether, but that’s a conversation for another time.
As we conclude our analysis, it's clear that understanding the Dropshipping Business Growth and Dropshipping Success Factors is key to replicating the success of this Portable Juice Blender. The success of the portable juice blender in the dropshipping market can be attributed to a combination of factors that resonated well with the target audience. Let’s summarize these factors:
Basically, the portable juice blender checks all the right boxes. It’s a product with a solid foundation for success. Its practicality, affordability, and viral potential on social media make it a standout product in the dropshipping space.
Remember, the key to successful dropshipping is not just about finding a product that sells but understanding why it sells and how it fits into the broader market and consumer trends. Interested in knowing more? Check out How to Find the Best Dropshipping Products in 2024.